Impression-based ads

{ Posted on 00:31 by happy }
Impression-based ads pay you as the publisher based on the number of times
an ad is shown on your blog. With each page view where the ad is placed, that ad is delivered to a visitor, which counts as an impression. Cost-perimpression ads typically pay bloggers a small fee, such as ten cents per 1,000 impressions, so you’re not likely to make a lot of money from these ads unless your site generates a lot of traffic each day. However, the ads are easy to set up and work particularly well below the fold (the area of the page that isn’t visible unless you scroll down the page).

ValueClick
www.ValueClickMedia.com
ValueClick is an easy-to-use, impression-based advertising program that offers banner ads, pop-unders, videos, and rich-media ads, you can set the minimum cost per impression (CPM) that you’re willing to accept on your blog. The minimum traffic level to become a ValueClick publisher is 3,000 impressions per month, and you can pick and choose which types of ads you want to run on your site. Take the time to read the complete ValueClick terms of service before you apply. The site has a wide variety of restrictions related to the types of blogs (for example, you must host your blog on your own domain, and blog content (no non-English pages or excessive advertising) that are accepted into the ValueClick ad program.
To sign up to become part of the ValueClick ad network, follow these steps:
1. Visit www.ValueClickMedia.com and click the Join button in the Publishers section of the Web site. This step opens the online application.
2. Complete and submit the online application.
You receive, within 24 to 48 hours, an e-mail notifying you whether your application was accepted with additional instructions to set up your new account.

TribalFusion
www.TribalFusion.com
The popular impression-based advertising network TribalFusion operates globally. The site offers a variety of ad formats to publishers that receive a minimum of 2,000 unique users per day. Additionally, the blog must be active and updated frequently and must have a professional design. Tribal Fusion pays publishers 50 percent of all revenue made from their blogs. The payout threshold is $50 with payment made by check.You can control the types of ads delivered on your blog by Tribal Fusion by blocking ad categories or specific advertisers. The site includes Flash ads and pop-up ads, which might be viewed as intrusive to your visitors. Be sure
to monitor your Tribal Fusion revenue as well as any traffic changes to ensure that your efforts help you meet your overall goals for your blog. To apply to become a Tribal Fusion ad publisher, simply complete the online application on the Tribal Fusion Web site, as shown in Figure 10-6. A representative from Tribal Fusion reviews your blog and responds to your application
within one business week. If your application is accepted, instructions to establish your account are provided so that you can begin publishing ads on your blog.